Top 10 Most Valuable Hot Wheels Cars

What are the most valuable Hot Wheels cars? Hot Wheels historian, author and record-holding collector Michael Zarnock shares his 10 most collectible Hot Wheels.

Trying to name the best Hot Wheels cars of the past 50 plus years is an almost impossible task. There are just so many great cars to choose from. In putting together this list I looked at rarity, monetary value and want. 

Yes, there are cars that didn’t make the list that are reported to have more monetary value than some I have here, but as far as I’m concerned, these are the priceless pieces of Hot Wheels history.

1. Pink Rear-Loading Volkswagen Beach Bomb (1969)

The ultra-rare Pink Rear-Loading Volkswagen Beach Bomb, 1969 Image courtesy of Bruce Pascal

This Pink Rear-Loading Beach Bomb is a pre-production piece built in 1969 as the Volkswagen Beach Bomb with surfboards loaded into the vehicle through the open rear window rather than the production version we know of today where the boards slide into a side pod. This prototype car was too narrow to fit and function properly with the Hot Wheels Super Charger. Thus the narrow body style was never produced for the public. Those that were produced were given to Mattel employee’s children for “Play Testing” and that is where they have been found – in the collections of past employees.

For years it was believed that only one Pink Rear-Loading Beach Bomb existed and that it sold for $72,000 to collector Bruce Pascal. Today it could fetch well over $150,000.  

2. “Cheetah” Base Python (1968)

Cheetah Base Python, 1968 Image courtesy Krause Publications

The first release of the Python in 1968 had “Cheetah” for its name on its Hong Kong base. The problem is, the Cheetah name belonged to GM executive Bill Thomas and his Corvette powered “Cobra Killer” race car. Once that was discovered the name on the metal base was filled in and the car’s name was changed to Python. There are only six cars known to have the Cheetah name on the base, including one raw casting never assembled or painted. One is Gold with a U.S. base; the others are red with a Hong Kong base. Some early release Hot Wheels packages have the Cheetah name listed on the back and are in great demand by collectors. Value: $10,000+ loose

3. “Mad Maverick” base Mighty Maverick (1970)

“Mad Maverick” base Mighty Maverick, 1970 Image courtesy Krause Publications

A late name change makes this car a rarity. The casting, designed by Howard Rees, was originally released as Mad Maverick. The Topper Co., which made Johnny Lightning Cars, a major competitor of Hot Wheels cars, had come out with its own “Mad Maverick” car. So Mattel quickly changed the name for the car to Mighty Maverick. Before the crossover was noticed, some early Mavericks already had “Mad Maverick” cast into the bare metal case. As for the car’s rarity, I only know of two blue, one purple and one unassembled, unpainted piece. Value: Immeasurable

4. Red Baron (with white interior, 1970)

Red Baron with white interior, 1970. Image courtesy Krause Publications

The Red Baron, a hot rod T-bucket creation inspired by the World War I flying ace of the same name, was initially offered in 1970. In addition to the German helmet serving as the roof, the car was outfitted with twin machine guns mounted on the cowl of the design, which first appeared as a best-selling monogram plastic model kit. The Red Barron prototype – of which fewer than 10 are known to exist – has a white plastic interior, a blank metal base, no iron cross decal on the helmet and shorter rear fenders than the public released car.
Value: $3,000 loose 

5. Custom Volkswagen (without sunroof, 1968)

Custom Volkswagen without Sunroof, 1968 Image courtesy Krause Publications

The first Custom Volkswagen made in Hong Kong did not have a sunroof. These cars were only available in Europe, with most of them sold in Germany and the UK. Besides coming without a sunroof, the cars did not feature plastic side windows and had a different interior than those that followed. Most of these Volkswagens are blue with a few aqua, and really rare cars in orange, red, green, copper, and green enamel. In 1974, Mattel re-worked the U.S. casting for the Flying Color cars. Although the cars were also produced in Hong Kong without a sunroof, the design is actually close to the original U.S. Custom Volkswagen. The parts of the Flying Colors Volkswagen, however, are not interchangeable with the earlier no-sunroof Hong Kong Custom Volkswagens. Value: $1,500+ loose

6. Ed Shaver Custom AMX (1970)

Ed Shave Custom AMX, 1970 Image courtesy Krause Publications

The very rare Ed Shaver Custom AMX was a U.K. exclusive and has only been found in blue, the color of the real Ed Shaver AMX race car. It was packaged on the 1970 U.K. “Exclusive Racing Car Series” card. The series was just like the U.S. “Exclusive Grand Prix Series” style cards but with a different name. Included in the blister pack was an Ed Shaver decal sheet – the only difference between the Ed Shaver car and the normal blue Custom AMX release. Ed Shaver was a U.S. serviceman based in the U.K., and Mattel sponsored his Drag Racer AMX. This specially packaged AMX is probably the most sought after die-cast AMX replica ever produced.

Even though the blue AMX was not a hard color to come by, it’s the Ed Shaver decals and the blister pack that it came in that make the value. These cars were given away at the racetracks where Ed raced the real car in the U.K. It was also available through a cereal mail-in and by sending in Proof-of-Purchase points from the backs of U.K. Hot Wheels cars. There are very few of these original cars around today. Value: $4,000+ loose. 

7. Blue Rodger Dodger (1974)

Blue Rodger Dodger, 1974 Image courtesy Krause Publications

In 1985, a young Bob Parker was trading his Matchbox cars for Mattel’s UK version Flying Colors cars with a collector in England. In one of the boxes of assorted Flying Colors cars from England, there were two blue Rodger Dodgers. Bob knew the color was different than anything he had ever seen before in the U.S. and told his English trading partner if he could get more. The next box to arrive had five more. Bob thought he would be able to get more and started to sell what he had through his mail-order business. There were only seven total, and all seven went to collectors around the country. He assumed he would get more and did not keep one for himself. He continued to trade and continued to get more Flying Colors cars but never any more blue Rodger Dodgers. Of the seven cars, only three were in complete packages and the other four were in perfectly cut half packs. The last full-card blue Rodger Dodger that I saw sell went for $6,000 in March of 2012.

8. Purple Olds 442 (1971)

Purple Olds 442 (1971) Image courtesy Krause Publications

The Hot Wheels Olds 442 was made only in the U.S. and only in 1971. The car was designed by the incomparable Larry Wood. Although a great looking car there really isn’t anything to make it special other than the fact it came in purple, a very rare color for this car. A sticker sheet was also included with the car but not every owner applied the stickers. An unused sticker sheet, if complete, is quite valuable on its own. The Purple Olds 442 is valued around $2,000.

9. Collector Number 271 Funny Car (1995)

Collector Number 271 Funny Car, 1995 Image courtesy Krause Publications

It’s reported that only 144 to 288 of these cars were packaged and released on the Blue Card with white Collector Number 271. It’s also been reported that about 80 of them were sent to the Hot Wheels Model Shop and taken apart and used for prototypes for the then new “Pro Circuit” series. The remaining cars were sent to Kay Bee Toys, The Mattel Toy Store, and some ended up in the hands of employees and some were given out at Toy Fair and signed by designer Michael Collins. There have only been 20 or so of these Collector Number 271 Funny Cars found to still be carded today. Please make note that it is the card and not the car that gives the value to this piece. The car itself is the same as the 1995 Race Team Funny Car that can be found in just about every Hot Wheels Collectors Collection.
Value: $3,500 in blister pack.

10. White Enamel Camaro (1968)

White Enamel Camaro, 1968 Image courtesy Krause Publications

This car is reported to be a test car for the new Spoilers Series car, the Heavy Chevy. The interior of a true White Enamel Camaro is missing the tabs on the rear underside of the interior that were in the rear wheel wells. This was to be able to fit the new larger sized rear wheels that were coming out on the Spoiler Series cars. These cars were pre-production/prototypes and were never released in a blister pack. There are as many as 25 White Enamel Camaro cars. 

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Michael Zarnock is one of the leading authorities on Hot Wheels cars in the world. An author of more than a dozen books on Hot Wheels, Zarnock is a member of the Diecast Hall of Fame and has twice been selected a Guinness world record holder for his Hot Wheels collection. Mattel produced the Mike Zarnock's Altered Roadster from the Drag Strip Demon Series in 2009, basing it on Zarnock's own hot rod.