A 65-year-old Four-Pack of Guinness Has Reader Thirsting for Answers

Does an unopened four-pack of Guinness Stout from 1969 have any collector value? And, almost as important, could you still drink it? We go to the source — an Irishman — to find out more.

Question: I have an original four-pack of Guinness Stout from 1969 unopened in perfect condition and brewed in Dublin. Can you tell me the value of my Guinness?

A four-pack of Guinness Stout from 1969. Reader submitted image

Answer: The year 1969 was a landmark year for Guinness Stout and a year that resulted in a great deal of criticism from Guinness aficionados in Ireland; it was the year Guinness made the big decision to replace cork closures with caps. Your four-pack of Guinness is from that tumultuous time period. A four-pack of Guinness at that time would have cost around $3.24 or almost twice as much as the average price of a six-pack of domestic American beer at $1.92 a six-pack (the minimum wage then was $1.45).

This original Guinness poster by John Gilroy (1898-1985), c. 1953, sold for $688 at Swann Galleries. Gilroy’s first poster for Guinness featuring this exotic bird was produced in 1930, and over the next 35 years or so he designed more than 50 posters and hundreds of magazine and press advertisements for the company. Image courtesy Swann Auction Galleries

Properly aged alcohol typically sells for high prices, but vintage beer prices are dependent on the alcohol content and the container in which it is aged. Beers with less than 8% alcohol by volume that are aged in a bottle deteriorate over time. Alcohol content greater than eight percent acts like a preservative for hops. Guinness is 5.7% alcohol by volume, which means that the hops in your Guinness has long since deteriorated.

When discussing value for a four-pack of Guinness from 1969, the beer itself does not add to the value. The bottles, however, especially a four-pack in the original carrier, may be of interest to those who collect beer memorabilia. Empty Guinness bottles from 1969 sell in the $4 to $5 range each. A premium would be added because you have an intact four-pack that I would value at $30 to $35.

Caps or a Cork? The Great Guinness Debate of 1969

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Dr. Anthony J. Cavo is an honors graduate of the Asheford Institute of Antiques and a graduate of Reisch College of Auctioneering. He has extensive experience in the field of buying and selling antiques and collectibles. Cavo is also the author of Love Immortal: Antique Photographs and Stories of Dogs and Their People.